In progress
The rework tax
What it actually costs to rebuild a marketing function at Series B, and the five decisions at seed stage that determine whether you will have to.
Insights
Notes on building go-to-market systems
Practical writing on ABM, RevOps, MarTech architecture and AI-assisted marketing operations — drawn from engagements rather than from the internet.
First pieces publishing shortly. We would rather publish three things worth reading than thirty that are not. If you want them when they land, send us your email and we will add you — no newsletter cadence, no drip sequence.
In progress
ABM tiering without the theatre
How to decide which accounts justify bespoke effort, which belong in a cluster, and why most 1:1 programmes should have been 1:few.
In progress
AI in marketing operations
Three workflows that hold up in production, the guardrails they need, and the ones that look impressive in a demo and fail in a live funnel.
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