Four ways to work with us

Marketing as a Service applies the managed-services model to marketing. Instead of hiring every skill in-house or stitching together freelancers and agencies, you engage one provider that supplies the strategy, the specialist skills, the technology architecture and the day-to-day execution capacity as a single managed function with a fixed scope. For growth-stage B2B companies the value is speed and continuity: senior capability from day one, documented systems as they are built, and a function that can be handed to internal teams as you hire.

A fractional CMO leads your marketing function on a part-time retained basis, typically one to two days a week over six to twenty-four months. Unlike a consultant advising from outside, a fractional CMO owns outcomes: positioning, go-to-market strategy, budget allocation, team design and board reporting. It suits founder-led and investor-backed companies that need CMO-level judgement before the revenue base supports a full-time executive, and companies bridging a CMO transition. It is the wrong answer if your gap is execution capacity rather than direction.

It usually helps. Most companies do not have a tooling gap, they have a utilisation gap — capability they already pay for and do not use. We audit the existing stack, map data flows and attribution, remove overlap, and configure what is already licensed before recommending anything new. In most engagements the first wins come from making the current stack work properly rather than replacing it.

Most engagements begin within two to three weeks of a signed scope. A diagnostic delivers its roadmap in three to four weeks. For build engagements, the first measurable changes are usually operational — routing, stage definitions, reporting integrity — and land inside the first 30 to 45 days. Pipeline effects follow your sales cycle, which for mid-market B2B typically means 60 to 180 days.

Yes. We are based in Bengaluru and work remotely with companies across India, the Middle East, Southeast Asia, the United States and the United Kingdom, with in-person workshops where an engagement warrants it. Our founders' prior work spans US, UK and Indian companies.

You own everything we build: documentation, playbooks, dashboards, workflow definitions and prompt libraries. Handover and training are part of the scope, not an upsell. We would rather be re-engaged for the next stage than be structurally necessary for the current one.