Activity without architecture
You have momentum but no repeatable design behind it. We define the positioning, segmentation and launch sequence a new hire can pick up and run.
B2B growth & revenue marketing
Build marketing once.
Most companies assemble marketing in pieces, then rebuild it painfully when growth arrives. We engineer the go-to-market system — strategy, stack and operating rhythm — so pipeline becomes predictable instead of accidental.
Built for B2B SaaS, AI and technology platforms, and tech-enabled services companies across India, the Middle East, Southeast Asia, the US and UK.
68%
Cost per lead, after rebuilding a demand engine on Salesforce with scoring and routing
Automotive tech, USA →
72 → 86%
Renewal rate, after moving from volume demand generation to account-based targeting
AI platform, USA →
The problem
When growth outruns the system underneath it
Fast growth is the right problem to have. But revenue usually outpaces the machinery supporting it, and quick fixes get layered on to keep up. Over time those fixes become the system, and every new campaign costs more than the last one did.
Ten tools, one job
Every tool solved a real problem when you bought it. We connect them into one architecture so reporting, attribution and effort stop being duplicated three times over.
Pipeline you cannot forecast
The demand is real, it is just not repeatable. We turn activity into a demand engine with stage definitions and conversion logic tied to revenue.
Two teams, two scoreboards
Both teams want the same result. Shared lead definitions, response SLAs and joint pursuit plans stop value leaking at the handoff.
Why the workarounds get expensive
Both paths grow. Only one keeps its cost of change flat as volume rises.
Patchwork growthRises fast, then flattens. Effort shifts from building to maintaining the stack.
Engineered growthStarts slightly slower, then compounds. The cost of change stays flat as volume rises.
Marketing as a Service
A complete marketing function, without building one from scratch
Senior expertise, specialist skills and the technology architecture, delivered as one managed function. You get the capability of a full marketing department at the stage you actually need it — documented as it is built, and handed over cleanly to your team as you hire.
Pipeline alignment
Shared definitions, response SLAs and handoff logic across marketing, sales and customer success, so nothing leaks between them.
Data governance
Clean CRM architecture, attribution you can defend in a board meeting, and a stack that reports what actually matters.
Repeatable process
Documented plays for lead management, forecasting and renewal, built so the tenth campaign costs less than the first.
Revenue intelligence
Dashboards and a review cadence that surface the signals early, while there is still time to act on them.
The evidence base
What the research says about operational maturity
Published benchmarks for aligned, operationally mature go-to-market functions. These are third-party findings about the category, not OptiVantage results — they indicate the size of the opportunity, not a guaranteed outcome.
19%
Faster revenue growth where marketing, sales and product are aligned
Forrester (SiriusDecisions) alignment research
40%
More likely to exceed revenue targets by 10% or more with an established revenue operations model
Deloitte Digital, 2024 B2B Sales Research (650 US B2B sales executives)
30%
Reduction in go-to-market operating expense after end-to-end funnel integration
Boston Consulting Group, “Revving Up Go-to-Market Operations in B2B”
All three findings are shown as percentages on a common scale, so bar lengths are directly comparable. They measure different things — growth rate, likelihood and cost — so read them alongside the source, not as a single index.
How we use AI
Three workflows, not an adjective
AI earns its place where it removes manual drag from a lean team. These are the workflows we design and hand over — each one runs inside your stack, with a human decision point where judgement matters.
Intent enrichment and account scoring
Accounts are enriched with firmographic, technographic and intent signals, then scored against your ICP before anyone touches them. Sellers work a ranked list instead of an alphabetical one, and low-fit accounts never consume outreach capacity.
Account research and brief generation
A structured brief is assembled per account from filings, product signals, hiring patterns and news: the buying group, the likely trigger, the angle worth leading with. Two hours of strategist time becomes a reviewable draft.
Funnel movement summarised as narrative
Weekly CRM movement becomes a written summary: what advanced, what stalled, where conversion slipped against trend, and which accounts need a decision. Leadership reads a page instead of interpreting a dashboard.
We design these as production workflows in your own tools and data, with documented prompts, guardrails and review steps. Nothing runs unattended against a customer without a human approving it.
Track record
Work our founders led before OptiVantage
OptiVantage was incorporated in July 2026. The engagements below were led personally by our founding partners in prior consulting and in-house roles. Clients are anonymised.
Automotive technology, USA
A connected demand-generation engine — lead capture wired into Salesforce with scoring, score-based routing to sellers, and full funnel-stage reporting.
Cost per lead down 68%.
AI technology company, USA
Shifted go-to-market from volume demand generation to account-based enterprise targeting, with structured 1:1 and 1:many motions.
Renewals from 72% to 86%.
EdTech company, India
Selected and architected the full stack — CRM, marketing automation, sales enrichment — into one connected go-to-market ecosystem.
Series A to Series C, no rebuild.
Tell us where the system breaks.
Share the growth target and what is getting in the way. We will tell you honestly whether we are the right fit, and what we would do first.